HiveSpark

AI text content generation platform

HiveSpark AI is a content generation platform designed for startups. With this platform, users can generate professional content such as market research, GTM strategies, and product development based on templates. This is a redesign project focused on enhancing the user experience of the website.

TEAM:

1 Project Manager+1 UX Designer+1 programmer

TIMELINE:

May 2022 - Sep 2022

Final Deliverables

(👈click here)

INTRODUCTION

HiveSpark AI is an AI-powered text generation platform that provides comprehensive support for startups, including market research, GTM strategy, business planning, and product development. This project focuses on reengineering the startup support experience offered by HiveSpark AI, addressing the specific needs and pain points faced by startup founders.

Accurate User Research and Question Resolution

👉🏻Who are our users and their goals?

👉🏻What is not ideal for now?

I invited a various stakeholders to critique on the current interfaces. Then I summarized problems into 3 pain points.

🗂 Poor information organization

⏱ Inefficient workflows

❇️ Lack of insights

💭What is a good onbroading design insight?

See design principles -

🗂 Intuitive

Users should be able to understand the tool quickly and find what they need without too much extra assistance or guidance.

⏱ Easy & Efficient

The tool should be easy to browse without too many clicks and increase their working efficiency to find insights.

❇️ Understandable & Actionable

Solid evidence and actionable content are both necessity to a good insight. The tool should provide both two for users.

With a highly iterative process, I created user flows and mocks from low fidelity to high fidelity.

Also, we did a testing with a clickable prototype. With feedback from users as well as stakeholders, I tried to solve the pain points and provide a seamless experience for users.

🗂 How to improve poor information organization?

I proposed 2 different design options to present the information.

We choose option 2 because:

1. Clear navigation：'What we have' and 'steps' both provide an introduction to the product content, while the 'use case' highlights its advantages. This structure helps users better understand the product.

2. Visually more organized and improve the efficiency.

🗂How to improve complex Q&A?

Before：All the information is presented at once, making the content overwhelming.

After：It saves space, allowing users to view only the questions they are interested in.

DESIGN PROCESS

With 7 days of design, I finished the final redesign for the hivespark website. See all interfaces below.

The feedback from the testing was really positive, indicating that users feel the final design could better help them with their experience.

🎯 Results

The redesigned website was successfully implemented with the front-end team and is still in use today